Tata (Tata Motors Ltd.) was founded in 1945 after the World War II end by JRD Tata. Other than making cars and trucks, Tata Motors also ranked world’s second largest bus manufacturer.
Tata automobile first rolled out in 1954. The company built its first commercial vehicle in cooperation with Daimler-Benz AG (Company that makes Mercedes-Benz Cars). Tata commercial vehicles gained an immediate success since the 1950s. Despite the success, Tata began to look for further expansion to build other products like subcompact cars and passenger cars.
In 1998, Tata launched its first car, the Tata Indica. It is India’s first fully native passenger car. The Indica became a hit in the Indian market because the car is inexpensive to buy and to maintain. The Indica was also exported to UK and Europe. Indeed, the launching of the car had changed the status of India’s automaker in the world. There are more Tata cars were introduced after the company gained an international automaker image.
Why buy Tata Cars?
- Inexpensive to buy. Most of Tata cars are famous for their inexpensive price tag. It is cheap to buy. Tata have the world’s cheapest car, the Tata Nano.
- Inexpensive to maintain. If a whole car cost you less, the spare parts and accessories will definitely not expensive to buy. It is cheap to maintain the car.
- Quality for Commercial vehicle. The performance for Tata commercial vehicle and Tata pickup has no other word but “great”.
Tata Cars Review
Over the years, Tata had built many inexpensive and reliable cars include the Tata Nano, Tata Safari 4×4, Tata Indigo, Tata Sumo, Tata Sierra, Tata Xover, Tata Vista, Tata Manza, Tata Winger, Tata Magic, Tata Aria, Tata Pratul, and among others.
Today, Tata Motors had expanded its business with its subsidiary brands (Jaguar, Tata Novus, and Range Rover) to many countries. With what we can see from SWOT analysis of Tata Motors and marketing strategies of Tata Motors, we believe there will be more great Tata cars from Tata Motor Company in the future. Tata, The People’s Car!
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